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Objective: To strengthen Soulinaire’s identity as a distinctive gourmet brand.
Campaign curated: #RelishTheDetailing
Content Approach
Celebration
To Focus and Showcase:
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Events Soulinare caters to
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Live Event Coverage
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Tidbits from hosts of the events
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Behind the scenes
Cuisine
To Focus and Showcase:
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Spotlight marquee restaurants
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Feature Masterchefs
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Regional Delicacies to Modern Fusions
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World-Cuisine
Creativity
To Focus and Showcase:
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Handcrafted experiences by chefs
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Live Stations
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Innovative concepts
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Creative Installations
The art of executing the campaign idea
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